POLICY Magazine

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FEATURE: The Lalonde Doctrine in Action: The Campaign Against Passive Smoking

Peter Finch | 06 June 1990
In 1974 Marc Lalonde, Canada's Minister of National Health and Welfare, proposed that health promotion policy should ignore the uncertainties and ambiguities of scientific evidence in order to make its messages 'loud, clear and unequivocal.' Taking the campaign against passive smoking as a typical example. Peter Finch shows that the Lalonde approach has led to the politicisation of health promotion.

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